Solethangz - Marketing Case Study

Freeway Car Audio Visual is a very well known and well established car and truck audio shop based in Dandenong, Melbourne.

Surviving on their very good name in Melbourne, it was decided by the owners that a refreshing change of their marketing was in order.

We rebuilt their website (eCommerce online store) and started on some online marketing campaigns utilising Google Ads, Facebook ads and also engaging in SEO (Search Engine Optimisation) services.

Increase in Traffic
Increase in Sales
The Goal

To bring the business into the modern age of digital marketing. Being a real shop and having an eCommerce store, the main goal was to increase visitors to the shop and website and ultimately lead to more sales.

Our Plan & Approach

Our plan was to first start on a new eCommerce website build that would be a lot more SEO friendly and then run some targeted advertising campaigns using Google & Facebook Ads. Along with those campaigns, Freeway is also engaging in our Search Engine Optimisation services.

The Outcome

The outcome has been very fruitful thus far. The new website has had some fantastic feedback by their customers and suppliers. The Google & Facebook ads have been very successful in bringing in more customers, installation bookings and general sales. The SEO campaign continues to run perfectly, with their top keywords on the first page of Google.

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