Solethangz is a brand that sells custom made shoe charms internationally. It is a fairly new business so focusing on marketing from the beginning was very important and the results have been astounding.
Being a new business, Solethangz notified us that their budget wasn't very big but we knew we could work with that and still produce very decent results.
Being an eCommerce store, the main goal was to increase website visitors but mainly to focus on conversions (purchases).
Our plan was to bring in a huge amount of targeted traffic. After a discussion with the client, we decided on running Facebook Ads for the start of their campaign as we feel this was the perfect platform to kickstart this brand.
The outcome has been fantastic so far. Coming from a small amount of website visitors and conversions, we have increased their website traffic by 500% and their purchases by 250%. After the ads were running for a few days, the business is now profitable and is looking to continue their advertising on other platforms along with Facebook.